To be a leading enterprise that promotes and enriches the active lifestyles of skaters through quality products and services.
Customers and Communities
Create customer value and experience. Contribute to social development of communities.
Associates
Develop our enterprising teams through rewarding opportunities.
Core Values
Integrity - Be ethical and trustworthy. Enterprising - To learn, innovate and grow. Win-Win Mindset - Be passionate about stakeholders.
Guangdong Kuwang Sporting Goods Co., Ltd.
What started in 1995 as a one-person roller skate assembly in our founder’s bedroom has grown into a global skating brand with over 300 team members and a 20,000m² purpose-built facility. Today, COUGAR Skates is proudly developed, tested, and produced in-house — with full control over R&D, manufacturing, and distribution.
But our story goes beyond production. From day one, we’ve been driven by a passion to make skating accessible, fun, and part of a healthy lifestyle. Over the years, we’ve worked closely with schools and communities to grow the sport from the ground up — and that community-first mindset is still at our core.
In 2024, we officially launched into the Western market. Our bold skate design grabbed attention at Winterclash 2024, turning heads and setting a new standard in the scene.
That same year, we welcomed Julien Cudot to the team — a respected name in the skating world whose talent and presence aligned perfectly with our mission and momentum. His addition marked another exciting chapter in our growth.
Since then, we’ve been proud to take part in countless exciting events — with our skaters earning podium spots and our presence drawing attention from the community and beyond. Make sure to follow out Community Page.
Headquarters Room 1804 - 1805 Building No.1 Tian'an Head Center No.555 Panyu Avenue North, Donghuan Street Panyu District, Guangzhou City Guangdong Province, PR China, Postal Code: 511400
Manufacturing & Logistics Building C 16 - 24, Wanyang Zhongchuang City No.41 Dawang Avenue, High-Tech District, Zhaoqing City Guangdong Province, PR China, Postal Code: 526238
